Experience

Greenleaf Book Group, Austin, TX (2022–present)

Simultaneously manage 15+ production lifecycles for nonfiction and business books
Client success: understand and articulate client’s story to best reach target audience, anticipate client needs, identify and execute opportunities for project improvement
Content marketing: write jacket copy, book titles, and marketing materials to promote author brands in thought leadership and c-suite executive coaching
Project management: Point-of-contact between freelancers, in-house teams, and clients, ensuring materials are well-executed and delivered on time

Olufson Designs and The Talisman Club, Corvallis, OR (2020–22)

Implemented brand strategy for a new jewelry rental service, including overhauling the website to streamline navigation and rewrite content with a focus on SEO and accessibility
Curated inventory and created targeted digital marketing according to market trends
Increased customer retention through strategic sales, client education, and custom design
Managed projects through custom order and repair processes

Strategic Communications and Marketing, University of Oregon, Eugene, OR (2016–19)

Managed projects for 11 departments, writing and editing marketing copy to align client visions with brand voice and style
Led content creation for the PE and Rec and the Outdoor Program websites
Wrote articles and weekly news emails to 25,000 students, increasing participation in campus events and organizations
Streamlined workflow efficiency and accuracy by coordinating project management software for internal teams